Wonderful World of Backman:  books includes: A Man Called Ove (soon to be a major motion picture starring Tom Hanks) , Britt-Marie was Here, My Grandmother Asked Me To Tell You She Is Sorry, and Every Morning the Way Home Gets Longer and Longer.

Client: Atria Publishing print & digital, the New York Times and NewYorkTimes.com.

Goal: Ideate and execute a four month marketing campaign that refreshed Fredrik Backman's backlist to attract a new audience and loyal fans alike.

Results: The graphic and videos produced resulted in a 60% increase of engagement on social media.

Role: Creative Director, Designer, & Video Producer.


Fredrik Backman holiday advertisement, the New York Times

Fredrik Backman holiday advertisement, the New York Times

Welcome to the Wonderful World of Fredrik Backman video


A sampling of the videos used in different social media platforms to support the four month campaign.

Welcome to The Wonderful World of Fredrik Backman Part 2

"All the color he had "- A Man called Ove

"How should you live your life"- Britt-Marie 

"Ray of Sunshine."- Man called Ove 

"How World Works" The Way Home

"Elsa's Different" My Grandmother