Wonderful World of Backman: A Man called Ove, Britt-Marie was Here, my grandmother asked me to tell you she is sorry, and Every Morning the Way Home Gets Longer and Longer.

Client: Atria Book Publishing, and the New York Times.

Description: I created a campaign for Fredrik Backman's backlist that replenished the brand's look to both attract a new audience and spoke to his loyal fans.

Role: Creative Director & Designer, Illustrator & Video.


Fredrik Backman holiday advertisement, the New York Times

Fredrik Backman holiday advertisement, the New York Times

Welcome to the Wonderful World of Fredrik Backman video


A sampling of the videos used in different social media platforms to support the four month campaign.

Welcome to The Wonderful World of Fredrik Backman Part 2

"All the color he had "- A Man called Ove

"How should you live your life"- Britt-Marie 

"Ray of Sunshine."- Man called Ove 

"How World Works" The Way Home

"Elsa's Different" My Grandmother