Wonderful World of Backman: A Man called Ove, Britt-Marie was Here, My Grandmother Asked Me To Tell You She Is Sorry, and Every Morning the Way Home Gets Longer and Longer.

Client: Atria Book Publishing, and the New York Times.

Description: Conceptualized and designed a four month campaign for Fredrik Backman's backlist that attracted both a new audience and loyal fans.

Role: Creative Director, Designer, & Video Producer.


Fredrik Backman holiday advertisement, the New York Times

Fredrik Backman holiday advertisement, the New York Times

Welcome to the Wonderful World of Fredrik Backman video


A sampling of the videos used in different social media platforms to support the four month campaign.

Welcome to The Wonderful World of Fredrik Backman Part 2

"All the color he had "- A Man called Ove

"How should you live your life"- Britt-Marie 

"Ray of Sunshine."- Man called Ove 

"How World Works" The Way Home

"Elsa's Different" My Grandmother