Wonderful World of Backman: A Man called Ove, Britt-Marie was Here, My Grandmother Asked Me To Tell You She Is Sorry, and Every Morning the Way Home Gets Longer and Longer.
Client: Atria Book Publishing, and the New York Times.
Description: Conceptualized and designed a four month campaign for Fredrik Backman's backlist that attracted both a new audience and loyal fans.
Role: Creative Director, Designer, & Video Producer.
A sampling of the videos used in different social media platforms to support the four month campaign.