Wonderful World of Backman: A Man called Ove, Britt-Marie was Here, my grandmother asked me to tell you she is sorry, and Every Morning the Way Home Gets Longer and Longer.
Client: Atria Book Publishing, and the New York Times.
Description: I created a campaign for Fredrik Backman's backlist that replenished the brand's look to both attract a new audience and spoke to his loyal fans.
Role: Creative Director & Designer, Illustrator & Video.
A sampling of the videos used in different social media platforms to support the four month campaign.