Wonderful World of Backman: books includes: #1 New York Times Best Seller A Man Called Ove (soon to be a major motion picture starring Tom Hanks)that has been reprinted the novel 40 times and now has more than a million copies in print, Britt-Marie was Here, My Grandmother Asked Me To Tell You She Is Sorry, and Every Morning the Way Home Gets Longer and Longer.
Client: Atria Publishing print & digital, the New York Times and NewYorkTimes.com
Goal: Ideate and execute a four month marketing campaign that refreshed Fredrik Backman's backlist to attract a new audience and loyal fans alike.
Results: The graphic and videos produced resulted in a 75% increase of engagement on social media.
Role: Creative Director, Designer, & Video Producer.
A sampling of the videos used on various social media platforms to support the four month campaign.
Backman’s characters celebrating special holidays and inspirational meme’s for everyday.