Defectors- Edgar Award–winning author of Defectors, Leaving Berlin, Istanbul Passage, Los Alamos, The Prodigal Spy, Alibi, Stardust, and The Good German.
Client: Atria Publishing print & digital, The New York Times and NewYorkTimes.com
Goal: To create a marketing strategy that honors the artistry and style of Kanon's previous books, while expanding on the book's individual message.
Results: A trailer that embraced the vintage feel of the cold war, while suggesting relevance to today's culture. Diptych print and online advertisements ran in The New York Times that hinted at thriller's plot.
Role: Creative Direction, Designer, & Video.
On Sale announcement for The New York Times digital platfrom
Graphics created for The New York Times and social media campaigns.
Short trailer for social media debut same time as The New York Times print and digital campaign.