The German Girl
Client: Atria Publishing, the New York Times and NewYorkTimes.com
Goal: Create two different marketing strategies with different focuses for the hardcover and paperback campaigns and then have it unify in imagery and message. The hardcover's concentrates on the characters exile, while the paperback tells the intimate coming-of-age tale of the protagonist, Hannah.
Results: To unite the two messages visually shift of focus seamless, I overlaid the red harsh graphic elements symbolizing protest (from the New York Times Ad) over the paperback's tender portrait of the young hopeful Hannah. Videos and scenes from the actual boat were shown in scrapbook graphics on social media.
Role: Creative Director, Designer, & Video Producer.
Holiday themed images and social media posts