the German Girl
Client: Atria Book Publishing, the New York Times and People Magazine
Description: This campaign followed the book from hardcover to paperback, where the focus shifts from emphasis on the story's horror to the coming of age tale about Hannah, the young girl who lives through the ordeal. Carrying over the red bold quotes from the New York Times Ad to the first step of the paperback acts as a bridge.
Role: Creative Director & Designer, Illustrator & Video
Holiday themed announcements in the New York Times.