The German Girl

Client: Atria Book Publishing, the New York Times

Description: Created both hardcover and paperback campaigns for The German Girl. The hardcover's creative concentrates on the characters exile, while the paperback focuses on the intimate coming-of-age tale of the protagonist, Hannah. To unite the two messages visually, I overlaid the red bold graphics that symbolize protest (from the New York Times Ad) on top of the paperback's cover portrait of young Hannah that symbolize hope. This paired the two ideas together and made the shift of focus seamless.

Role: Creative Director, Designer, & Video Producer.


German Girl advertisement in  the New York Times  .

German Girl advertisement in  the New York Times  .

This image captures the transition from the themes of protest in red bold font over top the beautiful vision of Hannah. 

This image captures the transition from the themes of protest in red bold font over top the beautiful vision of Hannah. 

 
 

Holiday themed announcements in the New York Times.