the German Girl

Client: Atria Book Publishing, the New York Times and People Magazine

Description: This campaign followed the book from hardcover to paperback, where the focus shifts from emphasis on the story's horror to the coming of age tale about Hannah, the young girl who lives through the ordeal. Carrying over the red bold quotes from the New York Times Ad to the first step of the paperback acts as a bridge.

Role: Creative Director & Designer, Illustrator & Video


German Girl advertisement in  the New York Times  .

German Girl advertisement in  the New York Times  .

This image captures the transition from the themes of protest in red bold font over top the beautiful vision of Hannah. 

This image captures the transition from the themes of protest in red bold font over top the beautiful vision of Hannah. 

 
The German Girl paperback On Sale social media GIF

The German Girl paperback On Sale social media GIF

 

Holiday themed announcements in the New York Times.