XR Drug Awareness Campaign

Client: Welllife Network with partnerships with Universities in New York City and Tri-State Area

XR Experience: In this immersive experience, the storyline will evolve from a eight month research process where we conduct interviews with a diverse high school and college demographic. The story line with be be told through a soundscape of heartbeats, and haunted melodies, our participants will experience the dangers of drug use and the dark side of the choices we make.

Resource Campaign-The campaign will cater to a wide of high school and college age demographic starting to experiment with drugs. The website will be in interactive format featuring stories gathered from interviews during research phase, a hotline and updated resources. It will act an valued resource for their families/loved ones looking for support.

Location: New York City, NY and traveling installation for college campuses.

 Role: Creative Director, in collaboration with State Media Production

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Storyboards for VR Experience