XR Drug Awareness Campaign
Client: Welllife Network with partnerships with Universities in New York City and Tri-State Area
XR Experience: In this immersive experience, the storyline will evolve from a eight month research process where we conduct interviews with a diverse high school and college demographic. The story line with be be told through a soundscape of heartbeats, and haunted melodies, our participants will experience the dangers of drug use and the dark side of the choices we make.
Resource Campaign-The campaign will cater to a wide of high school and college age demographic starting to experiment with drugs. The website will be in interactive format featuring stories gathered from interviews during research phase, a hotline and updated resources. It will act an valued resource for their families/loved ones looking for support.
Location: New York City, NY and traveling installation for college campuses.
Role: Creative Director, in collaboration with State Media Production
Storyboards for VR Experience