XR Drug Awareness Campaign

Client: Welllife Network with partnerships with Universities in New York City and Tri-State Area

XR Experience: In this immersive experience, we accompany a college freshman on a night out, where she longs for connection, love and acceptance. We watch her make catastrophic choices that spiral out of control and wonder whether she will take a shot at redemption recognizing that there is no easy path. Through a soundscape of heartbeats, R&B, bodily sounds and haunted melodies, our viewers experience the dangers of drug use and the dark side of the choices we make.

Resource Campaign-The campaign will cater to a wide of high school and college age demographic starting to experiment with drugs, who are curious and are looking for community to people presently dealing with addiction. It will also act an valued resource for their families/loved ones looking for support. The website will be in a interactive format featuring stories gathered from interviews during research phase, a hotline and updated resources. We will use AR, VR and site specific installation.

Location: New York City, NY and traveling installation for college campuses.

 Role: Creative Director, in collaboration with State Media Production

Moodboards for XR Experience