Wonderful World of Backman: books includes: #1 New York Times Best Seller A Man Called Ove has sold over a million copies in print, Britt-Marie was Here, My Grandmother Asked Me To Tell You She Is Sorry, and Every Morning the Way Home Gets Longer and Longer.
Client: Atria Publishing print & digital, the New York Times and NewYorkTimes.com
Goal: Ideate and execute a five-month marketing campaign that refreshed Fredrik Backman's backlist to attract a new audience and loyal fans alike.
Results: The graphics and videos produced resulted in a 75% increase in engagement on social media and a refreshed interest in all of the backlist.
Role: Creative Direction
Ray of Light - Man Called Ove
Backman Book Set Announcement
Welcome to the Wonderful World of Fredrik Backman video
Fredrik Backman holiday advertisement, the New York Times
A sampling of the videos used on various social media platforms to support the four month campaign.
How Should You Live Your Life- Britt Marie Was Here
She was All the Color He Needed- A Man Called Ove
Grandfather Advice- And Every Morning The Way Home Gets Longer and Longer
Elsa’s Different- My Grandmother Told Me to Tell You She’s Sorry
Social media post where the characters would celebrating special holidays with the Backman fan base.
