Wonderful World of Backman:  books includes:  #1 New York Times Best Seller A Man Called Ove (soon to be a major motion picture starring Tom Hanks)that has been reprinted the novel 40 times and now has more than a million copies in print, Britt-Marie was Here, My Grandmother Asked Me To Tell You She Is Sorry, and Every Morning the Way Home Gets Longer and Longer.

Client: Atria Publishing print & digital, the New York Times and NewYorkTimes.com

Goal: Ideate and execute a four-month marketing campaign that refreshed Fredrik Backman's backlist to attract a new audience and loyal fans alike.

Results: The graphics and videos produced resulted in a 75% increase in engagement on social media.

Role: Creative Director, Designer, & Video Producer.


Ray of Light - Man Called Ove


Backman Book Set Announcement


Welcome to the Wonderful World of Fredrik Backman video

Fredrik Backman holiday advertisement, the New York Times

Fredrik Backman holiday advertisement, the New York Times


A sampling of the videos used on various social media platforms to support the four month campaign.


How Should You Live Your Life- Britt Marie Was Here


She was All the Color He Needed- A Man Called Ove

Grandfather Advice- And Every Morning The Way Home Gets Longer and Longer


Elsa’s Different- My Grandmother Told Me to Tell You She’s Sorry


Social media post where the characters would celebrating special holidays with the Backman fan base.