Beartown

Client: Atria Book Publishing, the New York Times and People Magazine.

Description: Beartown was a campaign where the visual graphics would shift and evolve over time to mimic the change of seasons in the forest where the story takes place. This gave fresh opportunities to target new readers over a full year by highlighting the ever-changing landscape and tailoring the accompanying messaging. 

Role: Creative Director, Designer, & Video Producer.


Beartown Advertisement, People Magazine, May 22, 2017 Issue

Beartown Advertisement, People Magazine, May 22, 2017 Issue

 Beartown Advertisement for the New York Times Book Review 

 Beartown Advertisement for the New York Times Book Review 

Beartown's Winter focused social media graphic

Beartown's Winter focused social media graphic

Beartown's Season Changing, Social media Gif

Beartown's Season Changing, Social media Gif

Beartown's Countdown to Sale, Social media Gif

Beartown's Countdown to SaleSocial media Gif