Beartown

Client: Atria Book Publishing, the New York Times and People Magazine.

Description: I created twelve month advertisement plan that will follow the change of seasons of the forest which the story takes place,  and is one of the main characters of the book. By adapting each season's ads to showcase the forest in its element ,from summer's lush greens to winter's snow covered trees, we were able to highlight different selling points and reach different audiences.

Role: Creative Director & Designer, Illustrator & Video.


Beartown Advertisement, People Magazine, May 22, 2017 Issue

Beartown Advertisement, People Magazine, May 22, 2017 Issue

 Beartown Advertisement for the New York Times Book Review 

 Beartown Advertisement for the New York Times Book Review 

Beartown's Season Changing, Social media Gif

Beartown's Season Changing, Social media Gif

Beartown's Countdown to Sale, Social media Gif

Beartown's Countdown to SaleSocial media Gif