Beartown- # 5 New York Time Best Seller, Amazon best book 2017, Audible Best Book 2017 and film and television rights optioned by Filmlance International.

Client: Atria Publishing, the New York Times, theNewYorkTimes.com, People Magazine and People.com.

Goal: To direct marketing strategy that equaled the tone of Backman's recent novel and loyal fans and new audience.

Results: The campaign strategy followed the seasons change in the Beartown's forest over a 12 month period. By highlighting the ever-changing landscape and tailoring the accompanying message to reflect each season allowed for increased interest and new readers each season. Beartown was one dimensional, it is not a book  just about sports or just about teenage angst. By  being able to shift the focus, the depth of the audience widen an interaction and broaden the audience.

Role: Creative Director, Designer, & Video Producer in digital and print advertisements.


Beartown Advertisement, People Magazine, May 22, 2017 Issue

Beartown Advertisement, People Magazine, May 22, 2017 Issue

 Beartown Advertisement for the New York Times Book Review 

 Beartown Advertisement for the New York Times Book Review 

Beartown's Winter focused social media graphic

Beartown's Winter focused social media graphic

Beartown's Season Changing, Social media Gif

Beartown's Season Changing, Social media Gif

Beartown's Countdown to Sale, Social media Gif

Beartown's Countdown to SaleSocial media Gif