Beartown- # 5 New York Time Best Seller, Amazon best book 2017, Audible Best Book 2017 and film and television rights optioned by Filmlance International.
Client: Atria Publishing print & digital, the New York Times, theNewYorkTimes.com, People Magazine and People.com.
Goal: To direct marketing strategy that attracted loyal fans and help to reach a new demographic.
Results: The campaign strategy was to change imagery and refresh message and imagery to match the start of each seasons. The campaign ran for a 12 month period in the Beartown forest and the visual and message correlated with the change of season. By designing new and fresh material for each season, we were able to continuously reinvent the campaign. The shift the campaign's copy and focus increased social media engagement by 60% within a week's time which helped to broaden the audience.
Role: Creative Director, Designer, & Video Producer in digital and print advertisements.