Seven Husbands of Evelyn Hugo
Client: Atria Book Publishing and Pop Sugar
Description: I created a campaign that blurred the line between reality and fiction by suggesting that protagonist, Evelyn Hugo is a real person. Evelyn sent out hand written letters to fans, created her own social media presence, tried but failed to create her own Wikipage ( she did not have enough evidence of her existence) and has left traces of her existence on all modern communication channels.
Role: Creative Director, Designer, Illustrator & Video.
Evelyn Hugo Oscar themed galley package: Lipstick Queen's Have Paris lipstick, a chocolate Oscar, and a handwritten confessional note from Evelyn Hugo.