Seven Husbands of Evelyn Hugo

Client: Atria Book Publishing and Pop Sugar

Description: I created a campaign that blurred the line between reality and fiction by suggesting that protagonist, Evelyn Hugo is a real person. Evelyn sent out hand written letters to fans, created her own social media presence, tried but failed to create her own Wikipage ( she did not have enough evidence of her existence) and has left traces of her existence on all modern communication channels.

Role: Creative Director, Designer, Illustrator & Video.

 


The "Evelyn Hugo" bookmark was apart of the galley package that announced the book

The "Evelyn Hugo" bookmark was apart of the galley package that announced the book

 

"Come for the Glam" Evelyn Hugo video

"All My Love" Evelyn Hugo video

 

"Edge of my Seat" video

 Evelyn Hugo  Oscar themed galley package:  Lipstick Queen's Have Paris  lipstick, a chocolate Oscar, and a handwritten confessional note from Evelyn Hugo.