The Seven Husbands of Evelyn Hugo- #2 New York Times Best Seller as of January 2022
Client: Atria Publishing print & digital and PopSugar.com
Goal: Ideate and execute a marketing strategy and advertising campaign for author Taylor Jenkins Reid's fifth and breakout novel. Our initial data research suggested that the reader's first reaction to the book was to question the existence of Evelyn Hugo, so we shaped our campaign around this question.
Results: The campaign blurred the line between reality and fiction by portraying the heroine, Evelyn Hugo as a living person. We had "Evelyn" strategically direct her own campaign, which included; a website, personal letterhead stationery with a message from Evelyn herself, an Evelyn Hugo Wikipage, and Oscar-themed For Your consideration book packages which were given out to the media prior to book release, included a confessional handwritten letter by "Evelyn" and bespoke red lipstick collaboration with Lipstick Queen and a chocolate Oscar. Evelyn even threw a dinner party in her name and designed the menu.
Role: Creative Direction
The "Evelyn Hugo" bookmark was apart of the galley package that announced the book
Book Jacket Designs, art direction
Videos for social media posts and Pop Sugar digital advertisements- creative direction, video producer
Cosmopolitan Magazine Quote
On Sale Announcement- Seven Husbands of Evelyn Hugo
Evelyn Never Reveals Anything Quote
Social media and tour promos
Advertising gifs for Pop Sugar and Lipstick Queen (owned by Estée Lauder)
