The Seven Husbands of Evelyn Hugo

Client: Atria Book Publishing and Pop Sugar

Description:  For this creative campaign, reality and fiction blurred when the novel's heroine, Evelyn Hugo, an old Hollywood movie icon, was portrayed as a living person. A confessional hand written letter penned by "Evelyn" for book mailings, her own website was created, and an Evelyn Hugo Wikipage was designed, which was later rejected due to a lack of evidence of her existence. 

Role: Creative Director, Designer, & Video Producer.

 


The "Evelyn Hugo" bookmark was apart of the galley package that announced the book

The "Evelyn Hugo" bookmark was apart of the galley package that announced the book

 

"Come for the Glam" Evelyn Hugo video

"All My Love" Evelyn Hugo video

 

 Each Seven Husbands of Evelyn Hugo Oscar themed galley package included:  Lipstick Queen's Have Paris  vintage red colored lipstick with a personalized Evelyn hang tag, a chocolate carved Oscar, and a handwritten confessional note from "Evelyn".


 Images from the Evelyn Hugo website and Pop Sugar ads.