The Seven Husbands of Evelyn Hugo- a Indie Next Pick 2017, Amazon.com book of the Month 2017
Client: Atria Publishing and PopSugar.com
Goal: Led and executed an advertising strategy that blurred lines between reality and fiction when heroine, Evelyn Hugo is portrayed as living person in charge of her own campaign, stirring up excitement for the book release.
Results: Readers emailed Atria constantly asking if Evelyn was real? A fan based Evelyn Hugo Wikipage was attempted, hashtag #evelynhugo created, whoiseveylnhugo.com website and personal letterhead were all designed with Evelyn's touch. For Your Consideration Oscar themed book packages included: a confessional hand written letter by "Evelyn, Lipstick Queen red lipstick wrapped in custom packaging, and souvenirs from the starlet's life.
Role: Creative Director, Designer, & Video Producer.
Each Seven Husbands of Evelyn Hugo Oscar themed galley package included: Lipstick Queen's Have Paris vintage red colored lipstick with a personalized Evelyn hang tag, a chocolate carved Oscar, and a handwritten confessional note from "Evelyn".
Images from the Evelyn Hugo website and Pop Sugar ads