The Seven Husbands of Evelyn Hugo
Client: Atria Book Publishing and Pop Sugar
Description: For this creative campaign, reality and fiction blurred when the novel's heroine, Evelyn Hugo, an old Hollywood movie icon, was portrayed as a living person. A confessional hand written letter penned by "Evelyn" for book mailings, her own website was created, and an Evelyn Hugo Wikipage was designed, which was later rejected due to a lack of evidence of her existence.
Role: Creative Director, Designer, & Video Producer.
Each Seven Husbands of Evelyn Hugo Oscar themed galley package included: Lipstick Queen's Have Paris vintage red colored lipstick with a personalized Evelyn hang tag, a chocolate carved Oscar, and a handwritten confessional note from "Evelyn".
Images from the Evelyn Hugo website and Pop Sugar ads.