The Cutaway- optioned by 20th Century Fox Television
Client: Atria Publishing and JCDecaux North America, Outdoor Advertising.
Goal: Created a marketing campaign that follows the disappearance of a beautiful Georgetown lawyer into the tangled world of corruption and cover-up of Washington's politically elite. The books focus on strong female leads was extremely popular according to our A/B testing data and a main factor in our strategy.
Results: 7 Outdoor billboard advertisements strategically placed in and around Washington DC leaving clues of the thriller's location, while also being displayed in front of book stores and event, this increased sales awareness and the attendance of the events. Images of unidentifiable female were made into video and graphics and were splashed all over the internet.
Role: Creative Director, Designer & Video Producer.
Images of the Cutaway JCDeaux outdoor billboards in various locations around Washington D.C.
The Cutaway's On Sale announcement video.