Client: Atria Book Publishing and JCDecaux North America, Outdoor Advertising.
Description: This creative campaign follows the thriller's investigation into the disappearance of a beautiful Georgetown lawyer and the tangled world of corruption and cover-up of Washington's politically elite.
It included outdoor billboard advertisement, print, video and social media.
Role: Creative Director, Designer & Video Producer.
Images of the Cutaway JCDeaux outdoor billboards in various locations around Washington D.C.
The Cutaway's On Sale announcement video.