Midnight Moments - Time Square Arts & Tracey Emin

Client: Lehmann Maupin Gallery and Time Square Arts Event

I Promise to Love You

February 1, 2013 - February 28, 2013

Tracey Emin, cited by many as Britain's most important contemporary artist, was the February 2013 artist for Midnight Moment, presented by the Times Square Advertising Coalition (TSAC) and Times Square Arts. s[edition], the curatorial partner for this month’s project, provided the six Emin works.

Tracey Emin's moving series of neonworks, I Promise To Love You, was comprised of six written love messages animated especially for Midnight Moment. In this unique moving image, the glowing words—made of neon lights—slowly spelled themselves out, as if being written by a ghost or an invisible presence. The gentle electric pulsing of the lettering gradually built into a powerful potent red, leaving the viewer in no doubt about the power of love.

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