We-The Manifesto for Women Everywhere
Client: Atria Publishing print & digital and Penthouse Indigo LES New York City
Goal: We by Gillian Anderson and Jennifer Nadel presents a manual of nine universal principles that are a reference of help for life’s challenges. In an effort to make the written principles more accessible as a physical reminder, they were printed onto gold-leafed paper and sized to fit between a , and it's case.
Results: 200 cards were given out along with book galleys as memorabilia at the We cocktail party that hosted in attendance actors Cuba Gooding Jr, Dermot Mulroney and Paul Sorvino and journalist Katie Couric.
PR and posts on author’s website and Simon & Schuster social media
We- A Manifesto for Women Everywhere social media graphics.