We-The Manifesto for Women Everywhere
Client: Atria Publishing print & digital and Penthouse Indigo LES New York City
Goal: We by Gillian Anderson and Jennifer Nadel presents a manual of nine universal principles that are a mantra of help for life's challenges. To make the written principles more accessible to the reader, they were printed onto gold-leafed paper and sized to nestle between the back of an iPhone and its case. This way, one could always hold a physical reminder throughout the day as an affirmation and reminder.
Results: At the We cocktail party book launch, 300 cards were gifted along with book galleys as memorabilia at a star-studded event with actors Cuba Gooding Jr, Dermot Mulroney, Paul Sorvino, and journalist Katie Couric.
Role: Creative Direction
We- A Manifesto for Women Everywhere Video.
The Nine Principle Mark that fits in between your smartphone and its cover case.
PR and social media posts for the author’s website and Simon & Schuster social channels.
We- A Manifesto for Women Everywhere social media graphics.
