Beartown- # 5 New York Time Best Seller, Amazon best book 2017, Audible Best Book 2017 television show produced by Filmlance International.

Client: Atria Publishing print & digital, the New York Times, People Magazine, and People Magazine.

Goal: To direct a marketing strategy that engaged loyal fans and a new audience of Backman fans.

Results: The campaign ran for 12 months with a focus on the effect of the changing seasons of the Beartown forest and the book's characters. By designing new and fresh materials, we were able to reinvent the campaign. This led to a 60% increase in social media engagement and a 40% sales increase which helped to broaden the audience.

Role: Creative Director in digital and print advertisements.